Newspaper man Bob Jensen filled a void in Nebraska high school sports publications when he launched Huskerland Prep Report in 1990. What started as a weekly provider of statistics reports evolved into a multi-media publication providing exposure to hundreds of athletes from border to border and from the smallest schools to the largest. With limited assistance, his publications, including a preseason glossy magazine, featured stories on athletes, forecasts, all-state teams and coaches and players of the year. Prized by athletes, parents, coaches and fans, the publication developed into a necessary recruiting tool for college coaches. Jensen was also an early adapter of online publishing, taking Huskerland Prep Report to the internet with message boards, podcasts and other developoing media.